AEDL PROGRAM

A Curriculum that Trains
the Mind to Think

The partner universities have developed a core curriculum that specifically addresses the demands of our complex profession. AEDL relies on experienced faculty, industry practitioners, business leaders and the country’s foremost site consultants to present leading-edge strategies and techniques necessary to succeed in the evolving world of quality job creation.

Areas of Focus Include:

  • Sound leadership
  • Disruptive economic development
  • Innovation
  • Project management
  • Negotiation
  • Global challenges
  • Moneyball economic development
  • Communication/media training
  • Marketing in a social media world and much more

“The Advanced Economic Development Leadership program is an innovative and highly interactive program that focuses on real world applicability of economic development principles and not on lectures.”

— Manny Salazar, Executive Director, Greater Kingsville (TX) EDC

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A Hands-On Learning Approach

Hands-on learning is the foundation of the Advanced Economic Development Leadership program with evolving economic and community development issues taught through an experiential, applied learning approach.

With limited lectures and no tests, AEDL immerses participants in a collaborative, team-centric approach that fosters learning through exploration, debate, exercises and team competition. The program attracts practitioners from across the U.S. bringing a wide range of thought, ideas and experiences to these sessions. Through this approach and the diversity of thought represented, participants often learn as much from interaction with fellow professionals as they do from faculty instruction.

“The insights gained from the Advanced EcD class exceeded my expectations. The level of expertise and knowledge of not only the presenters but of my classmates as well, was impressive.”


– Tracy Garcia, CEcD, EcD Manager, Visit Central Florida & Polk County Sports Marketing

Meet the InstructorsMeet the Instructors

Program Topics

How Your Values Create an Agency of Change Operating on All Eight Cylinders

John Osborne, Lubbock Economic Development Alliance

An examination of how an organization’s core values build successful strategies for excellence in operations, staff development, leadership and job creation competitiveness

Effective Negotiation Strategies

Dr. Rita Kosnik, TCU

Effective economic development involves negotiation and the art of persuasion. This session explores methods and techniques to enhance negotiation skills and understand how persuasion impacts discussions, presentation, relationships and proposal

Strategic Plans: the Good, the Bad & the Ugly

Dr. Shannon Campbell, USM

There are more strategic plans on shelves than in implementation. Bill and Shannon have facilitated strategic planning sessions in both public and private-sector organizations and now teach lessons from Advanced’ class strategic economic development plans

Leadership in the New Age of Economic Development

David Rumbarger, President/CEO, Tupelo MS EcD Foundation

An examination of the necessary leadership traits to excel it the evolving world of quality job creation

Creativity, Innovation and Job Creation

Gregg Fraley

Nationally-known speaker and author of Jack’s Notebook leads the class through the application of creativity, innovation and change in community job creation

The Challenges of Innovation in Manufacturing and the Impact on Future Job Creation

Dr. Joachin Taiber, Chief Technology Officer, International Innovation Center, Greenville

What will the next decade bring in technological innovation and how do economic developers stay relevant in a rapidly changing market. Dr. Taiber believes we must have a new type of economic developer.

The Critical Importance of Technology Company Incubation and Job Creation

Karl Kelly, Clemson University

An examination and discussion of two essential books: The Rainforest and Thank You for Being Late.

Restructuring the Traditional EcD Recruiting Process with Business Model Canvas

Karl Kelly, Clemson

Utilizing the Business Model Canvas to explore the traditional EcD recruiting Model to develop creative new options

Changing Job Creation Strategies: Thinking Five Years from Now

Dr. Bill Smith, Professor Emeritus, Univ. of Southern Mississippi

Marketing in the evolving world of economic development. What are the take-aways we need for successfully branding, marketing and targeting prospects?

The Economic Developer’s Role in Education Excellence

Hon. Hartley Powell, Revenue Commissioner for South Carolina; Chm. ACT Advisory Committee and veteran site consultant

How do you prove to a site consultant or company decision-maker that your Community truly has the workforce necessary for the project? An examination of that key question based on class responses

The World is Indeed Flat: FDI & Int’l Trade in this Changing World

Clark Gillespy, SVP, Economic Development, Duke Energy

This session, with team exercises, examines global challenges in Foreign Direct Investment and issues of concern in Global Trade in the ever changing and highly politicized world.

Effective Media Communications

The Ammerman Experience

Keys to Successful Competition

Bob Hess, Vice Chairman, Global Strategy Team Leader, NKF